There is a persistent and dangerous myth at the heart of wildlife trafficking that continues to drive the illegal killing of some of the world’s most iconic species. From rhino horn being claimed as a miracle cure to elephant ivory symbolising status and wealth, these narratives are not only false, but devastating in their consequences. To truly address wildlife trafficking, we need to confront the myths head-on and understand the reality behind them.

Veterinarians play a vital role in wildlife conservation, protecting animals through disease prevention, rescue, and advocacy.